Participation
We are headed towards our third Shefford Community Festival this September 19 – 27 – it is very encouraging (and an indication of the increasing popularity of the festival) that we already have a couple of activities planned for the afternoon of Friday 18 as lead-in events – so the more the merrier. Thanks to the enthusiasm of our participants last year we had an excellent festival and are now looking forward to an even better one in 2020 with your help.
This year again we anticipate the EAT Feast street food fayre, Prince and Princess Day, Art Exhibition, Bowls club competition, garage sale trail, hopefully the Pop-up-Circus, a full week of events at St Michaels, a history of Shefford presentation, with many daytime and evening activities around the town. We are presently talking to other organisations about new signature events and are hopeful of seeing involvement from core community groups such as the schools and the STMA, as well as a number of completely new participants and signature events to put us properly “on the map”.
So if you would like to run a themed evening, offer a Shefford cocktail, provide a taster experience, promote a local community activity or anything else then please let me know – you can e-mail or register on the website at https://www.sheffordcommunityfestival.co.uk/registration/ – then when you run your event please use the festival logo in your publicity.
As usual our friends at Shefford Newsline have offered support by publishing the Festival Programme in their August issue in order to reach every household in Shefford, but in order for us to collate this and provide it to them we need your registrations by mid-June. Information received after that will of course still be used on our website and social media etc
Perhaps the most common feedback we got from last year was regarding the need for more street decoration and with help from the council, some experienced volunteers and a number of high street businesses we hope to install a lot more banners, so that the festival is more prominent as people pass through the town.
Sponsorship
The way the festival is set up means that costs have been kept very low and are spread across all the events making it essentially free to the community at large. Many events have no additional cost at all and as organisers we do not charge for the admin, co-ordination, marketing, social media promotion and facilitation. It is a wonderfully efficient festival – organisation has been kept to a minimum with a small amount of private funds and voluntary administration seeding it’s establishment. However, as the festival grows we anticipate needing to spend money on things like street decoration, publicity materials and related services – interestingly this year we have been contacted by a prospective outside sponsor. Previous efforts to raise funds locally by donation sadly were not successful so we will investigate the sponsorship model and ask anybody who would like to be involved to please contact me so we can discuss ideas – for example presence on banners, on leaflets, on our website in the social media and so forth. The aim of a sponsorship approach of course will be to benefit both parties – the sponsoring company and the town of Shefford by virtue of a more inclusive and more extensive festival.
Typically we would expect that local companies would benefit most from sponsoring but there are also good arguments for regional organisations to sponsor as a route to a higher profile in the town.
